Case study
WoeMelons
The problem
WoeMelons sells fresh-cut watermelon direct to local customers, and every order was being taken by hand — texts, calls, and a running memory of who wanted what and when they were coming to collect it. That works for a handful of orders and falls apart past it, and every one of those orders was the owner's own time, spent on admin instead of on the product.
What we built
An online ordering and pickup system that runs the business for him. A customer orders and pays on the site, and the system generates a pickup pass automatically — the digital ticket they show when they collect. The owner runs everything from one dashboard: he sets the pickup spots, marks what is fresh and ready, and the site reflects it instantly. The ordering, the payment and the pickup coordination that used to be his whole day now happen without him touching them.
How we did it
- Online ordering and payment built into the site, so an order is placed and paid in a single flow
- A pickup pass generated automatically for every order, ready to show at collection
- A dashboard the owner runs himself — pickup spots, what is in season, and the “fresh and ready” banner, no developer needed
- A harvest-alert list that brings customers back the moment a new batch is ready